This is important as sometimes when you buy direct traffic from companies they will end up charging you for fake website traffic. There are so many dishonest companies who will promise you ‘x' amount of traffic and then will deliver you the same only for you to realize some time later that all that buy targeted traffic is generated using bots and they are essentially useless inflated numbers. The company will even go to the length of showing you a list of all the IP addresses that the visitors came from, the pages that they have visited and also the duration for which they were on your site. However all this will be a cleverly conceived mobile ad network data. Beware of such companies and sellers of traffic..